Merchandising/Marketing/Retailing: Management

Is Digital Fashion Retailing Offering a Leap in Value to Consumers? A Preliminary Web Content Analysis of Consumers’ Perceptions

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Abstract

It is believed that digital fashion, the technology-enabled dematerialization could not only extend consumers’ fashion consumption into the metaverse with a market size of $176 billion but also is the solution to the issues of fashion waste and overconsumption. However, it is still not clear if or how specifically digital fashion creation, distribution, usage, and disposal deliver value to a customer or if it is possible for digital fashion to replace real clothes. This preliminary research is to examine whether digital fashion retailers are offering value innovation, namely, a leap in value to consumers through a case study on DressX, an international digital fashion multi-brand retailer, producing digital fashion under its own label in partnership with a variety of designers, as well as acts as a platform through which other designers and brands can sell their digital products.

Keywords: Digital fashion, Digital retailing, Buyer utility map, DressX, Metaverse

How to Cite:

Liu, C. & Xia, S., (2022) “Is Digital Fashion Retailing Offering a Leap in Value to Consumers? A Preliminary Web Content Analysis of Consumers’ Perceptions”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.16009