Textile and Apparel Industries

Challenges and Opportunities of Product Fitting for Denim Manufacturers: A Reflexive Thematic Analysis Through the Lens of Engineering Design Process Model

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Abstract

This paper aims to take the initiative to identify the fit-related challenges and opportunities for denim manufacturers during production as the fit is one of the crucial factors in determining the quality of denim production. This study employed a qualitative research method of one-on-one in-depth interviews. The ten participants in this study were experts in their respective divisions in the different denim manufacturers in Bangladesh. We interpreted our data through the lens of the engineering design process model using a reflexive thematic approach. The findings were interpreted into five categories: fit problems occurred, exploration of fit problems, search for alternatives, evaluation and decisions, and suggested solutions. It was found that each participant narrated unique and common problems in each division. They agreed that one fundamental way is to extend the affordability and feasibility of the technology. Future research can examine how available technologies solve fit problems.

Keywords: Product fitting, denim manufacturers, challenges and opportunities, engineering design process model, qualitative

How to Cite:

Hossain, M. & Chang, H., (2022) “Challenges and Opportunities of Product Fitting for Denim Manufacturers: A Reflexive Thematic Analysis Through the Lens of Engineering Design Process Model”, International Textile and Apparel Association Annual Conference Proceedings 79(1). doi: https://doi.org/10.31274/itaa.16039