Creative Design: Graduate

Fusion of Culture and Technology

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Abstract

In designing Fusion of Culture and Technology, a cross-cultural communication (Gudykunst, 2003) perspective was applied to integrate an element from Persian culture within the Western silhouette. The research objective of creating this design was to incorporate three different technologies (laser cutting and engraving, digital printing and pattern digitizing) to create a garment using the cross-cultural communication concept. The patterns of Persian tiles were the source of inspiration of this garment. The garment was draped first and then directly digitized into Optitex and then exported to Illustrator. Then the tile pattern was placed on the digitized front pattern piece to laser etch and laser cut on denim fabric. The same tile pattern was digital printed for the lining of the skirt with unbalanced hem. The technology-based integration of Persian tile element within a western silhouette leaded to an innovative garment that provided insights regarding the implication of cross-cultural communication in fashion design. Gudykunst, W. B. (2003). Cross-cultural and intercultural communication. Thousand Oaks: Sage Publications.

How to Cite:

Saeidi, E. & Korani, T., (2017) “Fusion of Culture and Technology”, International Textile and Apparel Association Annual Conference Proceedings 74(1).