Creative Design: Undergraduate

From Crown to Couture

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Abstract

This design is a wearable, royalty inspired symbol of the waste that is produced in our society, especially due to overpackaging and luxury packaging. The purpose of this project was to create a luxurious gown and accessories by upcycling textile packaging waste, Crown Royal whisky bags that have been an iconic part of the company’s branding for many years. Using over 60 purple, gold-stitched Crown bags, this design illustrates a method for developing high-value products from textile waste and uses multiple design techniques, including macrame and free form machine embroidery, in an effort to maximize the use of materials and leave zero waste. In addition, the design reflects the royal history of the product. It also serves as a communication tool to encourage the viewers to think about consumption and waste. The design also raises awareness of the tremendous amount of waste generated due to branding and overpackaging.

Keywords: sustainability, upcycling, zero waste, textile waste, textile packaging, overpackaging

How to Cite:

Yusko, J. & Ghalachyan, A., (2024) “From Crown to Couture”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17080