Merchandising/Marketing/Retailing: Management

A Qualitative Exploration of the Firm Resources for Adaptive Apparel Brands/Businesses

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Abstract

This study delves into the firm resources of adaptive apparel brands, specifically designed for individuals with disabilities, addressing a longstanding oversight in meeting the clothing needs of the world's largest minority group. Employing the Resource-Based Theory (RBT), the research explores how adaptive apparel brands establish differentiation and attain competitive advantage. Qualitative interviews with disability advocates and entrepreneurs representing seven adaptive apparel organizations yielded two key themes: 'Business Owner's Skills and Characteristics' and 'Formal Business Planning.' The motivation, education, and experience of business owners emerged as pivotal resources. Additionally, strategic elements such as collaboration, innovative marketing strategies, and the integration of mainstream and adaptive apparel were identified as contributors to competitive advantage. 

Keywords: Adaptive apparel, Competitive advantage, Retail management, People with disability, Firm resource

How to Cite:

Swazan, I. & McBee-Black, K., (2024) “A Qualitative Exploration of the Firm Resources for Adaptive Apparel Brands/Businesses”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17096