Design and Product Development

Unleashing the Potential: Exploring the Impact of Artificial Intelligence on Fashion Design Using Midjourney

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Abstract

Since 2021, AI-powered text-to-image generation systems based on diffusion modeling have attracted both scholars’ and practitioners’ attention due to their capability of rapidly generating high-quality image outcomes. Existing research has revealed that Midjourney, this type of AI image generator, can be utilized as a valuable tool for artists and designers in their creative workflows. Thus far, there is an absence of research specializing in the impact of Midjourney on the fashion design process. To fill the gap, this study intends to investigate the potential and limitations of using Midjourney in developing fashion design, using an action research approach. Despite the presence of several existing constraints, we found that Midjourney, an AI-based text-to-mage generator, could be a valuable tool in facilitating the generation and development of fashion design concepts, with the potential to contribute significantly to the creative thinking process.

Keywords: Artificial Intelligence (AI), Midjourney, diffusion modeling, fashion design

How to Cite:

Zhang, Y. & Liu, C., (2024) “Unleashing the Potential: Exploring the Impact of Artificial Intelligence on Fashion Design Using Midjourney”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17127