Sustainability and Social Responsibility

Consumer continuance in fashion resale practice: The motivations, barriers, and the role of resilience, and self-improvement

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Abstract

This study delves into the environmental impact of the fashion industry, responsible for a significant portion of global carbon emissions. Despite increasing awareness of the need for sustainability, consumer demands for novelty often contribute to over consumption, leading to under used clothing in landfills. The circular economy, particularly circular fashion through resale, emerges as a solution to extend product lifespan and mitigate environmental harm. The research focuses on online fashion resale, examining its growth and potential barriers. Findings from a survey revealed that while concerns exist, benefits such as functional and economic value drive consumer intentions to continue their fashion resale practices. Additionally, the study identifies the influence of self-improvement and resilience on consumer engagement in sustainable fashion practices. Ultimately, this research contributes insights into the evolving landscape of online fashion resale, shedding light on both its challenges and the motivations that drive its participants.

Keywords: circular fashion, consumer resilience, self-improvement, fashion resale

How to Cite:

Liu, C., Lang, C. & Xia, S., (2024) “Consumer continuance in fashion resale practice: The motivations, barriers, and the role of resilience, and self-improvement”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17142