Pedagogy and Professional Development

Effective apparel buying simulation at a fashion trade exhibition

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Abstract

The primary purpose of a fashion trade exhibition is to bring both buyers and sellers together to view and display upcoming collections.  Retailers, boutique owners and purchasers from department store chains are the primary types of attendees at trade shows. According to Kozma (2021), potential trainees need information, skills, and experience that employers can connect with to compete successfully in the job market. These areas can be developed through hands-on learning, such as work simulations (Kozma et al., 2021). A simulated project was developed for a study tour to a trade show and gave students hands-on experience in the buyer role. FAVES Pro is a digital buying application used to help fashion, clothing, home furnishings, and decor retailers maximize purchasing (FAVES, 2021). Students were assigned a project in which they had to use FAVES Pro application, shop the MAGIC trade show floor, and model a retail merchandising management plan.

Keywords: Buying simulation, Technology, Study Tour

How to Cite:

Cheramie, L. M. & Apple, L. M., (2024) “Effective apparel buying simulation at a fashion trade exhibition”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17157