Merchandising/Marketing/Retailing: Management

Classification of Virtual Reality Fashion Shows: from the Perspective of User Experience

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Abstract

This study focuses on the emerging field of Virtual Reality (VR) fashion shows within the rapidly growing VR market, projected to reach $22.734 trillion by 2029. Recognizing the pivotal role of fashion shows in the industry, this research classifies existing VR fashion shows from a user experience perspective. Through searching across multiple platforms for existing VR fashion shows and a comprehensive literature review, the study identifies four distinct types of VR fashion shows categorized by immersion, telepresence, and interactivity. The results provide strategic insights for fashion companies and establish a foundation for future research aiming to enhance consumer experiences through VR fashion shows.

Keywords: Classification, Fashion Show, User Experience, Virtual Reality

How to Cite:

Lin, X., Hwang, C. & Xu, Y., (2024) “Classification of Virtual Reality Fashion Shows: from the Perspective of User Experience”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17163