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Textile and Apparel Industries

China Versus the Rise of Asian Alternatives: A Product-Level Analysis of U.S. Apparel Sourcing Patterns

Authors
  • Sheng Lu (University of Delaware)
  • Hannah Laurits (University of Delaware)

Abstract

By analyzing thousands of apparel items for sale in the U.S. retail market at the Stock Keeping Unit (SKU) level, this study explored U.S. apparel sourcing patterns from China versus the other top five largest Asian suppliers, including Vietnam, Bangladesh, Indonesia, India, and Cambodia (Asia5).The study’s findings enhance our understanding of the competitiveness of “Made in China” at the detailed product level and offer valuable input for fashion companies in developing effective sourcing strategies in response to the shifting business environment.

Keywords: China, Asia, apparel sourcing, cotton

How to Cite:

Lu, S. & Laurits, H., (2024) “China Versus the Rise of Asian Alternatives: A Product-Level Analysis of U.S. Apparel Sourcing Patterns”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17201

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Published on
2024-01-21

Peer Reviewed

License

Creative Commons Attribution 4.0