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Merchandising/Marketing/Retailing: Management

Adaptive Clothing Goes Mainstream: An Evaluation of U.S. Retailers’ Merchandising Strategies

Authors
  • Hannah Laurits (University of Delaware)
  • Sheng Lu (University of Delaware)

Abstract

This study explored retailers’ merchandising strategies for adaptive clothing in the United States. Specifically, based on a product-level analysis, the study examined U.S. retailers’ product assortment, inventory management, and pricing practices for adaptive clothing products compared with nonadaptive ones. The study’s findings generate critical new knowledge about the business aspects of adaptive clothing by adding a valuable retailers’ perspective.

Keywords: adaptive clothing, people with disability, merchandising, retail

How to Cite:

Laurits, H. & Lu, S., (2024) “Adaptive Clothing Goes Mainstream: An Evaluation of U.S. Retailers’ Merchandising Strategies”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17202

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Published on
2024-01-22

Peer Reviewed

License

Creative Commons Attribution 4.0