"Made in the USA" – An Investigation of Firm Resources and its' relationship with different Product Categories
Abstract
Even though the American textile and apparel (T&A) sector was once a major contributor to the industrial foundation of the nation, it is now rare to find apparels with 'Made in USA' tags. Despite being a major player in cotton production and apparel consumption globally, the U.S. T&A industry has struggled to stay competitive. However, the "Made in USA" products have consistently been in demand for decades. This study aims to explore the unique firm resources of U.S. T&A businesses and understand the connection between these resources and product categories. The study used a quantitative content analysis approach to analyze the company description, location, and product category information of 504 firms that were selected randomly from the 'Made in the USA' database developed by the Office of Textiles and Apparel (OTEXA). The findings of this study revealed a significant relationship between product categories, production locations, and particular resources.
Keywords: Made in USA, Textile and Apparel, Product category, Firm resources
How to Cite:
Monamy, M., Islam, F. & Das, D., (2024) “"Made in the USA" – An Investigation of Firm Resources and its' relationship with different Product Categories”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17284
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