Sustainability and Social Responsibility

Fair Trade Fashion: A business model analysis

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Abstract

Fair Trade (FT) is an alternative social justice-based trading model that promotes global equity, fair prices and safe working conditions. The market for Fair Trade Fashion (FTF) has been growing in recent years as consumers have become more aware of the social and environmental impact of the fashion industry. A qualitative research study was conducted to identify and investigate the essential components of FTF businesses from a business model perspective. Primary data was collected using six in-depth semi-structured interviews of FTF businesses located in multiple states in the United States. The findings of our study reveal that communication, developing relationships with the artisan groups, and being sensitive to their needs are significant to FTF businesses. Additionally, the respondents stated that the recent economic uncertainty due to the pandemic had slowed their business hence seeking additional revenue streams may be beneficial for FTF businesses as an economically and socially sustainable business model. 

Keywords: Fair Trade, Business Model, Fashion

How to Cite:

Gopalakrishnan, S. & Degirmencioglu, N., (2024) “Fair Trade Fashion: A business model analysis”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17330