Sustainability and Social Responsibility

Trends and Forms of Greenwashing in the Fashion Industry: A Systematic Review

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Abstract

With its extensive network, supply chain, and manufacturing process, the fashion industry is accountable for actions that pollute the environment. To attract environmentally conscious consumers and remain environment friendly in every perspective, fashion brands' activities sometimes go against the sustainability concept (greenwashing) and continue to be controversial in many published publications. To understand the manifestations of greenwashing in the fashion sector, we used PRISMA to evaluate journal articles (n=103) from six databases between 2000 and 2023. Our study results, categorized into eight themes, indicate no trend in greenwashing. Varied types, methods, and traits common to the fashion sector occur at the product, service, and firm levels. We provide a framework demonstrating how many definition dimensions relate to unfavorable criticism in each content area and, ultimately, define greenwashing in the fashion industry. Furthermore, via several parts, we present future research agendas based on our content research deficit. 

Keywords: Greenwashing, PRISMA, Trend, Protocol

How to Cite:

Haque, M. & Liu, C., (2024) “Trends and Forms of Greenwashing in the Fashion Industry: A Systematic Review”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17331