Consumer Behavior

Do Fashion Innovators and Risk-Taking Consumers Engage in More Compulsive and Panic Buying?

---

Abstract

The purpose of the study was to examine compulsive and panic buying behavior among fashion adoption groups and consumers high/low intolerance for risk-taking to understand the phenomenon better and provide managerial insights.  For this research, 330 participants living in the US were recruited through the Qualtrics Panel service. Results provide theoretical implications regarding panic buying and compulsive buying among fashion adoption groups and consumers high and low in tolerance for risk-taking. Fashion innovators and consumers with low tolerance for risk-taking are more likely to engage in compulsive and panic buying than those who are later adopters or with a high tolerance for risk-taking. 

Keywords: fashion innovators, risk-taking, compulsive buying, panic buying

How to Cite:

Lee, S. & Workman, J. E., (2024) “Do Fashion Innovators and Risk-Taking Consumers Engage in More Compulsive and Panic Buying?”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17352