Social and Psychological Aspects

Differences in the Big Five Personality Traits and Innate Innovativeness among Fashion Innovativeness Groups

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Abstract

The purpose of this paper was to examine how innovators, early adopters, late adopters, and reluctant adopters differ in the big five personality traits and innate innovativeness. For this research, data were collected from 411 adults across the US using an online questionnaire(panel services). Results of this study show that fashion innovators scored higher on all five personality traits than the other three groups--significantly higher than the other groups on four of the five traits(openness, conscientiousness, extraversion, and agreeableness). Early adopters were significantly different from innovators and from late and reluctant adopters on three of five categories (openness, conscientiousness, and extraversion).

Keywords: Big five personality, innovativeness, fashion innovativeness groups

How to Cite:

Workman, J. E. & Lee, S., (2024) “Differences in the Big Five Personality Traits and Innate Innovativeness among Fashion Innovativeness Groups”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17354