Sustainability and Social Responsibility

Apparel Professionals’ Readiness Toward Sustainable Technology: A Conceptual Model

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Abstract

Despite the significance of sustainable technology in the apparel industry for achieving sustainable development, existing literature ignored addressing apparel managers’ technology readiness in the context of sustainability. This study aims to bridge the research gap by developing a conceptual framework to examine the antecedents to apparel professionals’ sustainable technology readiness and their intention to adopt sustainable technology. The diffusion of innovation theory (DOI), the unified theory of acceptance and use of technology (UTAUT), and the technology readiness index (TRI) are utilized in an integrated way to provide the theoretical grounding of this paper. Theoretically, this model would expand our understanding of the causal flow among cognitive variables of apparel managers to assess their readiness and intention to adopt sustainable technology.

Keywords: Apparel professional, technology readiness, sustainability, sustainable technology

How to Cite:

Iqbal, M. & Su, J., (2024) “Apparel Professionals’ Readiness Toward Sustainable Technology: A Conceptual Model”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17367