Social and Psychological Aspects

You got this, sis! Using Instagram to increase physical activity adherence and body satisfaction

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Abstract

Experts suggest that minority serving institutions findopportunities to examine and bolster health enhancing avenues to alleviatedisparities in marginalized communities. Black and Latina women in particular usesocial media to connect to content that maintain lifestyle changes and/orimprovements. Moreover, social identities have been deemed important given healthenhancing behaviors are influenced by collectively shaped social identities.Thus, through the lens of social identity theory, we propose using Instagram asa mechanism for supporting physical activity adherence and ultimately bodysatisfaction. Results show a sense of belonging on Instagram influencesphysical activity adherence and ultimately body satisfaction of Black andLatina women. Findings from this study has implications for social mediaplatforms as they seek to make safe spaces for marginalized groups.

Keywords: Body satisfaction, Black & Latina women, sense of belonging, physical activity

How to Cite:

Johnson, O. & Delk, D., (2024) “You got this, sis! Using Instagram to increase physical activity adherence and body satisfaction”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17394