Consumer Behavior

The Pop-up Store Marvel: An Exploration of Consumers’ Motivations to Seek Contemporary Pop-up Stores

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Abstract

This study examines consumers' motivations to visit contemporary pop-up shops and post their experiences on social media. Contemporary pop-up shops are those that focus on delivering exceptional experiences in a limited timeframe. Two online surveys were conducted, Study 1 on Amazon MTurk and Study 2 on Prolific. The results showed that Pleasure and Need for Uniqueness were the two main factors predicting consumers' intention to visit a contemporary pop-up store. For the intention to post their experiences on social media, Pleasure was repeatedly found to be an important predictor in both studies. Materialism was not a statistically significant predictor for either intention to visit or intention to post in both studies. This study offers useful insights to those interested in designing contemporary pop-up stores.

Keywords: Pop-up shop, Materialism, Need for uniqueness, Scarcity, Pleasure, Fear of missing out, pop-up, materialism, need for uniqueness, scarcity, pleasure, fear of missing out

How to Cite:

Whang, C. & Luna, J., (2024) “The Pop-up Store Marvel: An Exploration of Consumers’ Motivations to Seek Contemporary Pop-up Stores”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17429