Textile and Apparel Industries

Beyond Doubt: Indonesia and Vietnam’s Country Image Inspiring the Shift to Green Footwear

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Abstract

This study investigates the impact of country-of-origin image and environmental knowledge on green footwear switching intentions. Focusing on Indonesia and Vietnam, it examines how these factors influence consumer skepticism towards green footwear and their subsequent intention to switch. The study finds that country-of-origin significantly affects green skepticism, which impacts switching intention. Environmental knowledge, however, does not significantly influence skepticism. The research contributes to the Cognitive-Affect-Behavior (CAB) framework by incorporating environmental knowledge and country-of-origin variables, offering insights into consumer behavior in the green footwear market. 

Keywords: Country of origin image, environmental knowledge, green skepticism, switching intention

How to Cite:

Putra, A. R. & Kopot, C., (2024) “Beyond Doubt: Indonesia and Vietnam’s Country Image Inspiring the Shift to Green Footwear”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17477