Undergraduate Research

Exploratory study in Attitude, Behavior, and Motivation to Cosmetic Dentistry Between Generation X and Z

---

Abstract

The purpose of this study is to compare the effects of social media on the perceptions of cosmetic dentistry between Gen Z and Gen X. This study proposed the following research questions 1) What are the differences in the attitudes and motivations between Generation Z and Generation X regarding cosmetic dentistry and oral health? And 2) How does social media play a part in those differences? A qualitative method study with semi-structured interviews was implemented. 16 interviews were conducted consisting of 11 females and 5 males. All participants resides in the United States. Overall the study found that Gen Z is more motivated toward caring about their oral health and cosmetic dentistry compared to Gen X. This study has significant implications for generation and social media effect on dentistry cosmetics literature.

Keywords: attitude, behavior, motivation, beauty, cosmetic dentistry, generation X, generation Z

How to Cite:

Paden, J., Kopot, C., Forillo, T. & Sun, X., (2024) “Exploratory study in Attitude, Behavior, and Motivation to Cosmetic Dentistry Between Generation X and Z”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17513