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Social and Psychological Aspects

Exploring the Transfer of Affect Through Clothing: Maternity Wear on Consumer Well-Being and Feelings of Parenting

Authors
  • Elizabeth Anne Weigle (University of Georgia)
  • Laura McAndrews orcid logo (University of Georgia)

Abstract

This study explores the affects of garment comfort as it relates to feelings of well-being and early parenting. Pregnant women between 20-30 weeks gestation took an online survey to access their feelings of being with/in their maternity wear. The findings show that clothing comforts of pregnant consumers should be taken more seriously, as they can alter feelings of bonding and connection with one's fetus. 

Keywords: Maternity wear, Well-being, Maternal-fetal attachment, Maternity Wear, Well-Being, Maternal-Fetal Attachment

How to Cite:

Weigle, E. A. & McAndrews, L., (2024) “Exploring the Transfer of Affect Through Clothing: Maternity Wear on Consumer Well-Being and Feelings of Parenting”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17661

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Published on
2024-01-22

Peer Reviewed

License

Creative Commons Attribution 4.0