Design and Product Development

Investigating School Uniform Design of Adolescent Girls in Saudi Arabia

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Abstract

The purpose of this research was to apply a functional, aesthetic, expressive consumer needs (FEA) model to designing and evaluating school uniforms that balance these three FEA consideration within the needs of adolescent girls in Saudi Arabia. Vitamin D deficiency is very common among adolescents in Saudi Arabia. Sunlight helps skin to produce Vitamin D. A total of 210 Saudi Arabian mothers responded to an online FEA needs survey regarding their daughter's school uniform needs relative to the newly adopted Current Style Uniform and the proposed Design Styles A and B. Quantitative survey questions on a 7-point Likert scale were combined with several open-ended questions designed to obtain critique of the three types of uniforms. Results showed strong demand for modifying uniform designs to incorporate tan-through fabric could contribute to mediating this health concern.

How to Cite:

Alblowi, R. H. & Salusso, C. J., (2017) “Investigating School Uniform Design of Adolescent Girls in Saudi Arabia”, International Textile and Apparel Association Annual Conference Proceedings 74(1).