Design and Product Development

Introducing Restrictions To Achieve Unlimited Creativity in the Fashion Design Process

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Abstract

In fashion design, the prototyping stage which involves patternmaking of the garment has not been highlighted as a part of the creative fashion design process. The present study discusses a new conceptual method to measure how patternmaking in the fashion design process could evoke the creativity of fashion designers and how creative patternmaking could be a creative fashion design process itself. It is found that people innovate better under constraints which is because they could better ponder the issue deeper following plausible and effective solutions (Acar et al., 2019; Perry, 2017). Thus, adding challenges of ‘design restrictions’ to the creative patternmaking process would fuel the designer’s creativity. The proposed fashion design process, which we coined “Flow with Constraints” adds ‘challenges’ in patternmaking to experience the ‘flow’ of creativity, It allows both amateur and skilled fashion designers to expand their boundaries and express creativity.

Keywords: creativity in design, creative patternmaking, constraints

How to Cite:

Yang, Y. & Baytar, F., (2024) “Introducing Restrictions To Achieve Unlimited Creativity in the Fashion Design Process”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17920