Sustainability and Social Responsibility

Don't throw away: Identifying the Factors Influence Clothing Disposal Methods among Chinese Consumers

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Abstract

The purpose of the study is to identify the impact of the motivational factors on Chinese consumers' clothing disposal methods. An online survey was used to collect data in China. Participants were recruited through email survey link and the social media app. A total of 401 usable responses were collected and used in the main analysis. A series of multiple regression analyses were applied to examine the influence of predicting factors on clothing disposal methods. The study points out that disposal methods are influenced by a variety of factors. Ability and opportunity were found to have impact on most of the disposal methods. Consumers who are more environmental conscious would be more likely to pass down their clothing to others, instead of reusing or reselling those items. Upon the results of this study, implications can be provided. To encourage more textiles and clothing recycling behavior among Chinese consumers, enhancing their environmental knowledge and building more opportunities for them would be beneficial to deter increase textile waste.

How to Cite:

Lang, C. & Zhang, R., (2017) “Don't throw away: Identifying the Factors Influence Clothing Disposal Methods among Chinese Consumers”, International Textile and Apparel Association Annual Conference Proceedings 74(1).