Culture

Exploring entrepreneurial processes of emerging fashion designers

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Abstract

This study explored emerging designers' experiences and detailed accounts of how emerging designers' enterprises originated including the unique routes each designer took in the process. To achieve the research purpose, eight emerging fashion designers took part in semi-structured interviews, lasting approximately one hour. The collected data was analyzed and categorized based on the entrepreneurial process comprised of the innovation stage, a triggering event, implementation, and ultimately, growth. Personal factors played a critical role in the early stages of the entrepreneurial process while environmental factors took on greater significance in the later stages of the process. The study will contribute to the literature on fashion designers' entrepreneurial processes as well as support for policies and funding initiatives of start-up fashion companies.

How to Cite:

Min, S. & Wilson, J. L., (2017) “Exploring entrepreneurial processes of emerging fashion designers”, International Textile and Apparel Association Annual Conference Proceedings 74(1).