Options
Social and Psychological Aspects

Comparison of Fashion Innovativeness and Opinion Leadership Scales

Authors
  • Jane Evelyn Workman (Southern Illinois University)
  • Seung-Hee Lee (Southern Illinois University)
  • Kwangho Jung (Seoul National University)

Abstract

The purpose of this study was two-fold: (a) to compare four scales for measuring fashion innovativeness and/or fashion opinion leadership that have been used to segment consumers into groups for research purposes and (b) to examine the scales for construct validity using the dependent variables fashion involvement and materialism.

How to Cite:

Workman, J. E., Lee, S. & Jung, K., (2017) “Comparison of Fashion Innovativeness and Opinion Leadership Scales”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

Downloads:
Download pdf
View PDF

315 Views

133 Downloads

Published on
2017-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0