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Merchandising/Marketing/Retailing: Management

Reviving Fashion: Exploring U.S. Retailers’ Merchandising Strategies for Upcycled Clothing

Authors
  • Alexa Hansen (University of Delaware)
  • Sheng Lu (University of Delaware)

Abstract

This study explored U.S. retailers’ merchandising strategies for upcycled clothing compared with regular new garments (i.e., not upcycled). Specifically, by leveraging thousands of product-level data, the study examined U.S. retailers’ detailed product assortment, design features, and pricing practices for upcycled clothing. The study’s findings helped us gain more insights into the business aspect of upcycling, identify the supply gap, and provide valuable input for retailers interested in expanding into the growing upcycled clothing market.

Keywords: upcycled, sustainability, merchandising strategy, assortment, stock keeping unit

How to Cite:

Hansen, A. & Lu, S., (2025) “Reviving Fashion: Exploring U.S. Retailers’ Merchandising Strategies for Upcycled Clothing”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18473

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Published on
2025-01-13

Peer Reviewed

License

Creative Commons Attribution 4.0