Does the Aging Population Offer a Valuable Fashion Market?
Abstract
Introduction and conceptual framework: The significance of the aging population as a consumer market is increasingly recognized within the United States, fueled by its rapid growth and a shift towards an active aging lifestyle (Taylor, 2023). This demographic transition underscores the importance of dress and fashion products in accommodating age-associated changes in physical appearance (Hervé et al., 2009; Ratcliffe, 2017). Despite these evolving needs, the fashion industry has faced criticism for its predominant focus on youth (Phillips, 2016; Tayper, 2021). Older consumers often feel neglected, expressing a lack of catering to their demographic and a diminishing enjoyment of the entire clothing and shopping experience (Lövgren, 2016). In recent times, amidst growing social norms around diversity and inclusion, some brands, such as Gap Inc. and J.CREW, have begun adopting more age-inclusive approaches by using aging models (Wilson, 2005).
How to Cite:
Kang, J. & Ju, H., (2025) “Does the Aging Population Offer a Valuable Fashion Market? ”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18491
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