Consumer Behavior

Effects of Personal Values, Proximity of Clothing to Self, and Self-Esteem on Attitude toward and Intention to Purchase Pre-Loved Luxury Goods: From Gen Z Perspectives

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Abstract

The pre-loved luxury goods sector in fashion has become increasingly more common over the past decade (Turunen & Leskinen, 2015). Pre-loved luxury can be a solution for those interested in the sustainable consumption of affordable and authentic luxury goods. As a result, with the popularity of luxury resale within the US and around the world, more people with different socio-economic statuses, including Gen Z college students, are consuming luxury goods (Kim-Vick & Yu, 2022). Moreover, this market is expected to reach US$ 51 billion by 2028 (IMARC Group, 2022). This study aims to examine Gen Z college-aged consumers' personal values and proximity of clothing to self, and how these factors influence their attitude toward and intention to buy the pre-loved luxury and to understand better what benefits consumers perceive when shopping for pre-loved luxury goods. 

Keywords: self-transcendence value, self-enhancement value, proximity of clothing to self, self-esteem, pre-loved luxury goods

How to Cite:

Darvish, D. & Kim, J., (2025) “Effects of Personal Values, Proximity of Clothing to Self, and Self-Esteem on Attitude toward and Intention to Purchase Pre-Loved Luxury Goods: From Gen Z Perspectives”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18510