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Sustainability and Social Responsibility

The Landscape of Adaptive Apparel: An Investigation of Current Brands’ Strategies for Meeting the Unmet Needs of People with Disabilities

Authors
  • Jin Su orcid logo (Univeristy of North Carolina at Greensboro)
  • Melanie Carrico orcid logo (University of North Carolina at Greensboro)
  • Cadye Murphy (UNC-Greensboro)
  • Xiao Tong (The University of Alabama)
  • Brian Taylor (The University of Alabama)

Abstract

The purpose of this study is to gain a holistic understanding of the adaptive apparel sector by performing a market analysis. We investigate the market potential and identify potential gaps to enhance the industry’s understanding of producing and marketing adaptive apparel products.

 

Keywords: adaptive apparel, brand strategies, people with disabilities, market analysis

How to Cite:

Su, J., Carrico, M., Murphy, C., Tong, X. & Taylor, B., (2025) “The Landscape of Adaptive Apparel: An Investigation of Current Brands’ Strategies for Meeting the Unmet Needs of People with Disabilities”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18516

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Published on
2025-01-13

Peer Reviewed

License

Creative Commons Attribution 4.0