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Textile and Apparel Industries

Analyzing the Competitive Landscape of the Adaptive Apparel Sector

Authors
  • Jin Su orcid logo (Univeristy of North Carolina at Greensboro)
  • Melanie Carrico orcid logo (University of North Carolina at Greensboro)
  • Cadye Murphy (UNC-Greensboro)
  • Xiao Tong (The University of Alabama)
  • Brian Taylor (The University of Alabama)

Abstract

The purpose of this study is to employ an organizational perspective to examine the current competitive landscape of the AAMS, alongside relevant macro-trends and exemplary case examples to enable the discovery of untapped opportunities for greater inclusion for PWDs. Given its delayed development relative to other industry sectors, Porter’s established Five Forces model is employed to identify sector-specific firm opportunities, placing the impetus on collaboration between firms and advocates, meaningful brand/retailer partnerships, the need for design-oriented and technological innovations, and key factors in achieving a sustainable competitive advantage, and effectively meeting the clothing needs of PWDs.

 

Keywords: adaptive apparel, people with disabilities, Porter's five forces model

How to Cite:

Su, J., Carrico, M., Murphy, C., Tong, X. & Taylor, B., (2025) “Analyzing the Competitive Landscape of the Adaptive Apparel Sector”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18517

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Published on
2025-01-13

Peer Reviewed

License

Creative Commons Attribution 4.0