Sustainability and Social Responsibility

An Empirical Study on Consumer Perceived Value of Circular Fashion 

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Abstract

This study investigated young U.S. consumers' perceptions of circular fashion and their attitudes and intentions toward sustainable consumption. Using structural equation modeling with a sample of 273 respondents, the study examined how consumers’ empathy and fashion involvement impact various dimensions of consumer perceived value (CPV) of circular fashion, which in turn affects consumer attitude. The results show that empathy influences epistemic, social, emotional, and green value dimensions of circular fashion’s CPV, while fashion involvement impacts epistemic, social, emotional, aesthetic, and green value dimensions. Functional value (price) and emotional value were found to significantly affect consumer attitudes toward circular fashion. Additionally, both consumer attitudes and social influences impact consumer intentions to engage in sustainable consumption. The findings contribute to apparel sustainability literature by providing an integrated model to examine the antecedents and consequences of CPV of circular fashion.

Keywords: Circular fashion, Consumer perceived value, Sustainable consumption, Theory of Reasoned Action

How to Cite:

Sheikh, M. & Su, J., (2025) “An Empirical Study on Consumer Perceived Value of Circular Fashion ”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18540