Design and Product Development

Exploring Visual Perception of Clothing Movement in 3D Activewear Motion Simulation: A Focus Group Study

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Abstract

The integration of 3D Computer-Aided Design (CAD) systems has transformed online apparel displays by enabling realistic garment movement simulations that align with consumer preferences and enhance engagement. However, the impact of virtual fabric properties on viewer perceptions remains unclear, and research on how consumers interpret clothing movement is limited. Understanding visual-tactile perceptions of virtual fabric is critical for creating effective 3D simulations. This study qualitatively examined how U.S. consumers perceive clothing movement in 3D activewear simulations, focusing on the role of virtual fabric properties. Flexibility and supportability emerged as primary dimensions influencing perceptions of visual comfort: high flexibility with low supportability suggested comfort, while low flexibility with high supportability indicated discomfort. The term light/heavy drape was key in describing drape quality, especially for activewear functionality. These insights can help designers improve the realism and effectiveness of virtual garment simulations, enhancing 3D apparel design quality and consumer experience.

Keywords: 3D Apparel SimulationCLO, Visual Perception, Tactile Properties, Virtual Fabric Parameters, Clothing Movement, Women’s Activewear, Visual Comfort, Fabric Simulation, 3D Apparel Simulation, CLO, Visual Perceptions, Women's Activewear

How to Cite:

Qiu, J., Porterfield, A. & Mathur, K., (2025) “Exploring Visual Perception of Clothing Movement in 3D Activewear Motion Simulation: A Focus Group Study”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18564