Social and Psychological Aspects

How Graphic Design on Clothes Can Reduce Generation Z Anxiety: An Exploratory Study 

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Abstract

After the outbreak of the Covid-19 pandemic, an increasing number of individuals, particularly Generation Z, have reported experiencing heightened levels of anxiety. However, accessing professional counseling and therapy remains inconvenient and complex for many. This underscores the importance of exploring methods for reducing anxiety in daily life. This study investigated the potential of graphic designs on clothing as a means of anxiety relief among Generation Z. Specifically, it examined the psychological impacts of patterns, colors, and slogan fonts applied on clothing and their ability to foster a supportive mental environment. Preferences for these three attributes were analyzed using conjoint analysis to evaluate the effectiveness of each element in anxiety reduction. The findings of this research contribute to understanding the intersection of fashion and mental health. They offer valuable insights for designers, brands, and retailers seeking to develop aesthetically pleasing products that support mental well-being. 

Keywords: anxiety, graphic design, cuteness, Gen Z, Beck Anxiety Inventory, conjoint analysis, product attributes

How to Cite:

Fang, H., Lou, X. & Chi, T., (2025) “How Graphic Design on Clothes Can Reduce Generation Z Anxiety: An Exploratory Study ”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18594