Consumer Behavior

Mining Online Customer Reviews: What Do Customers Mention About Cotton Jeans?

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Abstract

Customer reviews have emerged as a valuable resource for understanding consumer opinions and their challenges. Despite the popularity of cotton jeans, consumers often encounter difficulties in selecting jeans that meet their expectations in fit, quality, and color. Using data mining and topic modeling through a Latent Dirichlet Allocation (LDA) algorithm, this study aimed to analyze customer reviews of cotton jeans to uncover the attributes most frequently mentioned by consumers. There are five example topics that emerged from analyzing the online customer reviews. Each topic focused on a different aspect of denim jeans. This study provides value to research and the industry because of the importance of cotton and denim, jeans, and customer reviews. 

Keywords: Data Mining, Topic Modeling, Denim Jeans, Customer Reviews

How to Cite:

Downs, A., Liu, Y. J. & Zhao, L., (2025) “Mining Online Customer Reviews: What Do Customers Mention About Cotton Jeans?”, International Textile and Apparel Association Annual Conference Proceedings 81(1). doi: https://doi.org/10.31274/itaa.18630