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Design and Product Development

Neural Underpinnings of Aesthetic Experience: What Can We Learn from Neuroaesthetics?

Authors
  • Seung-Eun Lee (Central Michigan University)
  • Alyson VanderPloeg (Central Michigan University)

Abstract

The purpose of this research is to provide an overview of neuroaesthetics that enhances our understanding of consumer responses to the aesthetics of fashion products.The present research focused on addressing principles of neuroaesthetics and why some design elements are objectively more attractive and aesthetically pleasing to human brains than others. This study's findings will help build a bridge between neuroaesthetics and fashion studies and offer a potential guide for future fashion research.

How to Cite:

Lee, S. & VanderPloeg, A., (2017) “Neural Underpinnings of Aesthetic Experience: What Can We Learn from Neuroaesthetics?”, International Textile and Apparel Association Annual Conference Proceedings 74(1).

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Published on
2017-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0