Consumer Behavior

Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men?

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Abstract

Fashion magazines have been recognized as an important source of unrealistic body types and body ideals (Harper &Tiggemann, 2008). Fashion models and celebrities are depicted as thin, tall, young individuals with Caucasian-like features. These images are unattainable for an average individual and studies have shown over the years that exposure to such images in many media contexts causes body dissatisfaction in women (Grabe, Ward, & Hyde, 2008). Most studies have focused on female body dissatisfaction as a result of media exposure, and male individuals have been largely ignored. This study will attempt to close the gap in research on male body image perceptions. This is a quantitative study conducted at San Francisco State University. Male (N=584) participants were selected from a large sample pool of 1,391 participants. Results and Implications are thoroughly discussed.

How to Cite:

Markova, I. & Azocar, C., (2017) “Fashion Magazines and Social Media. Do they work together or against each other to influence body image and social comparison in men?”, International Textile and Apparel Association Annual Conference Proceedings 74(1).