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Merchandising/Marketing/Retailing: Branding

Marketing art museums using social networking services: An identity salience model

Authors
  • Te-Lin Chung (Iowa State University)
  • Sonali Diddi (Iowa State University)

Abstract

Marketing art museums is crucial in promoting the art and history of textiles whereby may indirectly support the research and conservation of textile arts, since many art museums possess historic textile collections. With the growth of social networking services (SNS) marketing, it seemed intuitive for art museums or other nonprofit organizations to adopt SNS as one of communication channels.

Keywords: social networking services, relationship marketing, art museum.

How to Cite:

Chung, T. & Diddi, S., (2013) “Marketing art museums using social networking services: An identity salience model”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
2013-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0