Sustainability and Social Responsibility

Exploration of the Environmentally Sustainable Apparel Purchase Decision-Making Process

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Abstract

Although the body of scholarship focused on environmental sustainability (ES) and the apparel and textile industry is ever expanding, there remains a paucity of literature on understanding the decision process consumers engage in when acquiring ES apparel. Research that does detail aspects of the apparel-purchase decision process typically focuses on a specific market segment such as wheelchair-bound apparel consumers (O’Bannon et al., 1988) or consumers of innovative apparel products (Ko et al., 2009). Narrowing in on the sustainable apparel-purchase decision process, very few studies exist.

Keywords: sustainability, apparel, decision making, environment

How to Cite:

Hiller Connell, K. Y., (2013) “Exploration of the Environmentally Sustainable Apparel Purchase Decision-Making Process”, International Textile and Apparel Association Annual Conference Proceedings 70(1).