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Analysis of College Girls and Fashion Proportion in Mademoiselle, 1960-1974

Authors
  • Bopeng (Pollyanna) Zhang (Iowa State University)
  • Yu Pu (Iowa State Universtiy)
  • Amanda Jorgensen (Iowa State University)
  • Sara B. Marcketti (Iowa State University)

Abstract

The period of the 1960s and 1970s was a transitional era characterized by the Vietnam War, Civil Rights, ambiguous gender roles, and the increased use of recreational drugs (Rielly, 2003). It was also a time marked by great changes for women. The approval of the oral contraceptive pill, the 1963 release of The Feminine Mystique, and President John F. Kennedy’s Presidential Commission on the Status of Women, which spoke to gender inequality, ushered in a second-wave of feminism.

Keywords: College, proportion, Mademoiselle, dress

How to Cite:

Zhang, B., Pu, Y., Jorgensen, A. & Marcketti, S. B., (2013) “Analysis of College Girls and Fashion Proportion in Mademoiselle, 1960-1974”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
2013-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0