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Consumer Behavior

Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces

Author
  • Ju-Young M. Kang (University of Hawaii)

Abstract

Social co-creation refers to the process of using social networking as a vehicle to carry out customer co-creation engagements (Strohmenger, 2011; Williams, 2010). A market survey of 500 mass customization firms revealed that 73% of mass customizers do not yet provide the ability to share co-creations (co-designs) (Sloan, 2010).

Keywords: co-creation, loyalty

How to Cite:

Kang, J. M., (2013) “Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
2013-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0