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Merchandising/Marketing/Retailing: Management

An Application of Web 3.0: Positive WOM for Mobile Location-Based Apparel Shopping Services Usage

Authors
  • Ju-Young M. Kang (University of Hawaii at Manoa)
  • Kim K. P. Johnson (University of Minnesota)

Abstract

Web 3.0 is defined as the next paradigm shift of the Internet taking the best of web 2.0, including rich Internet applications and social media, and bringing them to mobile Internet devices and digital signage. Web 3.0 trends include a shift to outernet, location-based experiences, and the use of voice recognition in search applications (Buscemi & Marks, 2010). Mobile location-based services (LBS) offer shoppers reward opportunities when they physically visit stores or scan certain items.

Keywords: Location-based services, m-Internet

How to Cite:

Kang, J. M. & Johnson, K. K., (2013) “An Application of Web 3.0: Positive WOM for Mobile Location-Based Apparel Shopping Services Usage”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
2013-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0