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Textile Product Information in Apparel Advertisements: Content Analysis of Mademoiselle, 1942-1997

Authors
  • Monica Baziotes (Auburn University)
  • Pamela V. Ulrich (Auburn University)

Abstract

Throughout the twentieth century, women have utilized magazines as a means of obtaining information concerning nearly every aspect of their lives. In the early 1900s, women read articles pertaining to society news and viewed illustrations of the latest fashions in publications catering to upper and middle-class consumers (Farrell-Beck & Parsons, 2007). In later decades, magazines addressed changing gender roles and advertised products that assisted in domestic duties (Walker, 2000).

Keywords: magazines, apparel, textiles, Advertisements

How to Cite:

Baziotes, M. & Ulrich, P. V., (2013) “Textile Product Information in Apparel Advertisements: Content Analysis of Mademoiselle, 1942-1997”, International Textile and Apparel Association Annual Conference Proceedings 70(1).

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Published on
2013-01-01

Peer Reviewed

License

Creative Commons Attribution 4.0