Sustainability and Social Responsibility

Identifying the gap between attitude and behavior of purchasing environmentally-friendly apparel: environmental awareness, attitudes, and products’ attributes

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Abstract

Apparel consumption has significantly contributed to the causes of environmental change (Hiller Connell, 2011) and has brought to the retailers and consumers’ attentions. However, increased environmental consciousness seems conflicting with the rapid changes in fashion where consumptions are encouraged (Kim & Damhorst, 1998). Thus, in this study, we aimed to explore the paradox between environmental issues and fast-changing fashion. The purposes of this study were to (a) identify the reasons for purchasing environmentally-friendly apparel (EFA) in regard to environmental awareness and products’ attributes, (b) examine the relationships among such factors, and (c) verify whether the attitudes and behaviors are consistent.

Keywords: second-hand apparel, Environmentally-friendly apparel

How to Cite:

Perry, A. L. & Chung, T., (2013) “Identifying the gap between attitude and behavior of purchasing environmentally-friendly apparel: environmental awareness, attitudes, and products’ attributes”, International Textile and Apparel Association Annual Conference Proceedings 70(1).