Creative Design: Undergraduate

Winter Running Gear

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Abstract

The purpose was to create winter running gear related to the aesthetics of a company that I would be interviewing with after graduation. I conducted research on the brand (Under Armour) and the trends of Autumn/Winter 2014/2015 on fit, fabric, and construction. The over-riding theme for style lines were robotics and super-athletes which led me to examine machinery and muscles. The resulting design incorporated trends of contoured fit, plaids and geometric shapes, use of reflective tapes, zippered pockets, and multiple panels often flat-locked.

Keywords: running, exercise, winter, performance, design

How to Cite:

Sigvaldson, H. & Haar, S., (2013) “Winter Running Gear”, International Textile and Apparel Association Annual Conference Proceedings 70(1).