Creative Design: Professional

On the Road Again

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Abstract

Billboards, the advertising behemoths that line our highways, did you ever wonder just what happens to them after their month or more appearance on Route 35? I set out to find out the answer to that very question and to find out if the material was suitable for apparel. The answer is: they are taken down and rolled up bundled in a tight dirty roll with duct tape then tossed in a dingy warehouse on the outskirts of an industrial park and after a few months in that state they most likely become part of the local landfill! Discovering this I set out to repurpose a discarded billboard skin into a functional creative garment that would be deemed marketable to the contemporary woman.

Keywords: sustainability, Repurpose, design, Rainwear

How to Cite:

O'Rourke-Kaplan, M., (2013) “On the Road Again”, International Textile and Apparel Association Annual Conference Proceedings 70(1).