Consumers' acceptance of wearable technology: Antecedents in a technology acceptance model (MS - 2nd place)
Abstract
Based on the extended TAM, the study examined the effects of technology acceptance variables, FEA variables, and environmental concerns on consumers’ attitude towards purchasing solar-powered clothing. Solar-powered clothing was chosen as the topic of this research due to the increasing focus and development of the product by researchers (Cho, 2010) and the pro-environmental attributes of the product.
How to Cite:
Hwang, C. G., (2015) “Consumers' acceptance of wearable technology: Antecedents in a technology acceptance model (MS - 2nd place)”, International Textile and Apparel Association Annual Conference Proceedings 72(1).
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