Options
Textile and Apparel Industries

Apparel Products from a Country Not Known for Apparel: The Halo Effects of Country Image and Well-known Product Category

Authors
  • Hongjoo Woo (University of North Carolina at Greensboro)
  • Byoungho Jin (University of North Carolina at Greensboro)
  • Bharath Ramkumar (University of North Carolina at Greensboro)

Abstract

The purpose of this study is to examine the two levels of halo effect (i.e., country image as halo, and a well-known product category as halo) in the context of apparel products and their influence on purchase intention. A country that is less-known for apparel but is well-known for another product category will be selected for empirical testing.

How to Cite:

Woo, H., Jin, B. & Ramkumar, B., (2015) “Apparel Products from a Country Not Known for Apparel: The Halo Effects of Country Image and Well-known Product Category”, International Textile and Apparel Association Annual Conference Proceedings 72(1).

Downloads:
Download pdf
View PDF

290 Views

184 Downloads

Published on
2015-11-12

Peer Reviewed

License

Creative Commons Attribution 4.0