Merchandising/Marketing/Retailing: Branding

Predicting Consumer Adoption of QR Code Stores for Apparels across Times of Use Experience

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Abstract

QR code attributes such as ubiquity, location-based information and mobile transaction were identified to be essential attributes for improving perceived values in the shopping context (Kim & Lee, 2013; Shin et al., 2012). Unified Theory of Acceptance and Use of Technology (UTAUT) suggested four core determinants (i.e., performance expectancy, effort expectancy, social influence, and facilitating condition) of behavioral intention to use technology. The literature also provided an insight of how determinants of intention and behavior evolve over time (Venkatesh et al., 2003). In the apparel specific context, the study examines how the effects of QR code attributes on perceived values, determining behavioral intention change over time.

How to Cite:

Koo, W. & Kim, E. Y., (2015) “Predicting Consumer Adoption of QR Code Stores for Apparels across Times of Use Experience”, International Textile and Apparel Association Annual Conference Proceedings 72(1).